Mutual Funds

A Chance to Fly

  • Brand: Aditya Birla Sun Life Mutual Funds
  • The problem: To support under privileged children, Birla wanted to launch a campaign ‘A Chance To Fly’
  • The idea: A workshop was conducted to know each pf the funded children and generate stories of their dreams and challenges at present.
  • The outcome: The videos that were shared across various platforms and people connected with the content of #AChanceToFly.

IoT services / Manufacturing Engineering

MESTECH explainer video

  • The problem: The business of Manufacturing Execution System is complex and lacks excitement.
  • The idea: Simplify the business for prospective clients and partners.
  • The outcome: With the simplified explainer video the brand could talk into various offerings for different stakeholders, at pre- placement talks, events, conferences and industry talks etc.

Online Training & Education

Manipal ProLearn Testimonials

  • The problem: Disconnect between the offerings and perception of upgrading for working professionals.
  • The idea: The stories of three characters at different stages of their professional life- ‘Creating Workspace Superheroes.’ Some testimonial videos were also created.
  • The outcome: With the animation and live action films he brand has become alive and tactile and TG relates to the offering.

Online Training & Education

BSLI Recruitment Film

  • The problem: Recruiting women insurance advisor who were not able to relate to the idea of an extremely successful housewife managing job and home.
  • The idea: We told them the story of a “work in progress”  housewife who has failed many times.
  • The outcome: The positive responses led us to create the same story in 8 regional languages.

Sports Education

EduSports Branded Content

  • The problem: Low brand recall.
  • The idea: Talking in the language of an ‘enabler’ brand with theme- ‘Let the children play!’
  • The outcome: Thematic blogs, FB posts, mailers, tweets, partnerships, events, quiz and contests.
    • The website traffic doubled through FB engagement
    • More conversions and qualified leads.
    • The brand is now perceived as pioneer in sports education