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How to trick your brain with data to save money.

Do Our Jobs Define Us?

In this era of hyperactivity and multitasking, do you think your job defines who you are? #Jobs #Office #Corporate #Evolution # Corporate #Culture #Psychology #Philosophy #Company #Organizations #Work #Occupation #SocialImage #Ethnicity #Identity #Valuetainment # ContentMarketing #StoryTelling

Why Is ‘B2B Marketing’​ confused With Boring-To-Boring?

(5 mins read) Marketing as a function is known for creativity and innovation. While glamour, creativity and fun are associated with B2C marketing, the idea of creating a B2B communication can convert creative, marketing guys into cynics. Why do we think of B2B as a boring cousin of B2C ? Why do we confuse B2B…
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Is ‘Sharing’ Holier Than ‘Creating’? [Part 1]

You might have seen people fighting for the ownership of the same creation/idea or about rights over an IP. It is a possibility that both might have thought of the very same idea, but then the main question is “Who created it first?”. In that sense it is strikingly similar to territorial fights of animal…
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You and I, we both could be wrong…

My friend Simon does not argue much. When we go out for dinners, someone selects the restaurants, someone suggests a movie we all shall go to and even what music we all should listen to. But Simon, he never has any debates with anyone. We first though that he is either a person with no…
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Self Appraisals: How good are we at evaluating ourselves?

When I was given a chance to self appraise myself, my first thoughts were – “Are you serious? Why do I have to fill a number in an excel sheet to show how good I am?”. I was this rockstar of some sorts who was killing everything with his new found knowledge and inherited efficiency.…
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Earworms: Tunes that don’t leave you

Music is a great art form as it uses both time and space. Music is supposed to fill you emotionally and entertain you. With music one can enjoy the sense of time and life, in forward direction. But there are some tunes that are rather special as they can consume you, as opposed to you…
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All Out – Tough Moms Vs Tougher Mosquitos

So All Out came up with their new brand film – Stand By Tough Moms. The film is quite interesting where a junior NiMo (Nirav Modi) is throwing a fit on the dinner table. He is angry because he was scolded by his tough mom for stealing INR 10/-. The Mom is first questioned, then…
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Winning is a sign that we tried…

We knew we will win hearts and minds There are many things we learn as we grow old. Like using the correct hashtags to succinctly say and bundle your feelings in a few characters. The times are changing and so is the way stories are crafted and shared. However one thing which has not changed…
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Content Marketing- What NOT To Do!

 “How-Not-To’s” of content marketing You think you can create? And curate? And market? Great! But it is still not working in your favor? May be it is still not content then! Welcome to content marketing where the only rule is that new ways of content creation need to be realized on a daily basis to…
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