Blog

Winning is a sign that we tried…

We knew we will win hearts and minds There are many things we learn as we grow old. Like using the correct hashtags to succinctly say and bundle your feelings in a few characters. The times are changing and so is the way stories are crafted and shared. However one thing which has not changed…
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Content Marketing- What NOT To Do!

 “How-Not-To’s” of content marketing You think you can create? And curate? And market? Great! But it is still not working in your favor? May be it is still not content then! Welcome to content marketing where the only rule is that new ways of content creation need to be realized on a daily basis to…
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Hello World!

It’s a strange moment when you have to introduce yourself to your potential partners. As Benjamin Franklin said…”Tell me and I forget. Teach me and I remember. Involve me and I learn.” Today people say “Entertain me and maybe, we can talk..” So here we go with a video introduction…

How to enter the world of creativity

  “How do I prepare myself for creative industry?” I was asked this question by a person who is studying in 10th standard. There were two questions that I asked myself – Is it not too early for her to decide on an industry/career? How can someone to develop an aptitude for creativity and creative…
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Click bait ahead- “The Formula For Success”

Finally the formula for success is here…   With my very short stint of starting out as an entrepreneur, I was asked a question by a fellow entrepreneur about few daily tasks that can lead him to absolute success. While there is no formula for an absolute success and more so when the definition of…
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4 Reasons, why we tell stories

Why we tell stories Day before yesterday while replying to the profound question on  Quora – “Why do we tell stories?”– it struck me that possibly there are 4 main reasons for our never ending storytelling culture – Evolutionary reason -We, as a species have to survive, thrive and procreate. In stories we pass certain…
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4 reason why Netflix has to work harder in India

4 reasons why Netflix has to work harder in India     Let’s get straight to 4 points. We believe – 1. Long form content is a luxury Today, very few people in India have time and luxury to watch long form content on a subscription basis. You might have heard of Goldfish having higher attention…
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